The National Association of Realtors (NAR) has been working hard to lure home buyers back into the water, but they are preaching to the wrong crowd. There are plenty of potential buyers out there- at the right price. All they need is a motivated seller. The problem is, all those assurances to buyers that the market is hunky-dory are backfiring. Home sellers are reluctant to lower their price, convinced that in this "normal," but slow market, they will be able to get the price that Joe next door got at the peak of the frenzy.
Here’s what the NAR is preaching:
National media coverage of sluggish real estate markets has sapped buyer confidence, despite the fact that severe declines have been confined to a limited number of markets and other economic factors, including wage gains, are favorable.
That means it’s up to individual real estate practitioners to show consumers that the national story probably doesn’t mirror their local realities, said Lawrence Yun, senior economist for the NATIONAL ASSOCIATION OF REALTORS®. “Consumers have to get the message that all real estate is local.”
Yun goes on to list ways "to lessen the effect of bearish real estate reports" While I laud some of his suggestions on statistical reporting, I disagree with his conclusion:
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