This past weekend saw some big homebuilder promotions.  I decided to take a little field trip to check out the "hot" deals at a few of them-  Beazer Homes, Pulte, and Shea Homes. And it was hot here in Phoenix- fortunately all the builders were giving out water bottles, and Beazer had ice cream.  I made it to a couple :) of Beazer developments, another by Pulte and one by Shea.

By far the most impressive list of specials was at Beazer’s Vilaggio at Montelena in Queen Creek- here’s what was on their list of inventory homes:

However, before you run to sign on the dotted line, consider a Motley Fool article from last Friday , [Hat tip L!] which raises some great questions on builder specials.  It warns:

Watch out for savings that sound huge

"Up to $85,000 in savings!" trumpets a recent D. R. Horton ad for a development in Florida. A Pulte ad in California late last year offered a "$99,000 discount," as well as a host of upgrades and special financing options. The question you have to ask is: Discount from what? When Ford (NYSE: F - News) or Toyota (NYSE: TM - News) offer a $3,000 incentive on a slow-selling model, it’s easy to understand what’s going on: They’re offering a discount from the factory’s price for the car, which is a widely published, established number.

But when a builder offers a $99,000 discount on a newly built home, are you really buying a $300,000 home for $201,000? Or are you paying $201,000 for a home that’s really a $190,000 home spiffed up with marketing smoke and mirrors? In order to understand if you’re really getting a discount, you need to have some idea of what the home’s fair value is in the current market. Odds are, you’re not getting as big a bargain as the advertising implies — and you may be getting no bargain at all.

There is another point to keep in mind–these specials come with strings attached: [Sales people also reiterated this to me.]

Pulte disclaimer from their list of specials: [Pulte was offering a straight 10% off ]

*Offers valid only on new contracts executed between June 22, 2007 and June 24, 2007. $10,000 "bonus cash" may only be used toward closing costs and/or select home options.  See a Pulte Homes sales professional for full details on savings.  To receive incentives, must elect to participate in the Pulte Buyer Rewards Program, which included financing through Pulte Mortgage LLC.

From Beazer:

*Prices and incentives subject to change without notice.  All incentives are tied to working with Beazer Mortgage.

From Shea: [Escala at Seville]

$4,000 Closing Costs &$5000 Options using Shea Mortgage!

Detecting a theme here? Again from Motley Fool:

Just like car manufacturers, homebuilders have discovered that offering financing to their buyers can smooth the sales process while adding a significant revenue stream to their businesses. And just as with car-buying, sometimes the "factory financing" is a good deal and sometimes it isn’t, especially if it’s combined with other incentives. A $10,000 "cash back" promotion that requires you to use a builder’s lender and pay above-market rates or fees may be no bargain.

I tried to get any of these guys to explain what kind of deals their lender could give me, but no one was forthcoming.  I turned to a local broker to see what his experience was with builder financing.  He said:

An agent I know went with a client to look at the Pulte specials. They were wondering about the incentives and financing. The agent told me that they quoted her 7.875%. I assume that is one 30 year fixed loan with $10,000 in closing costs. The realtor told the home buyers "Wow, that is really really high," then she said to Pulte "What if we use our own lender?" They said they would not give the incentives and let her walk out.

 If this was one loan I would be able to close a $300k home at an interest rate of 7.25% (all one loan 30 year fixed) and closing costs of closer to $6000 ( I would need at least one point to make that rate work. Without a point I would ask for a rate of 7.5%) An 80/20 would price out at 6.75% and 8.25% with a 720 score and a point and no point would be 7% and 8.25% (I never mess with the second it is already so high)

It looks like the lending company is charging four points (2 on front and 2 on back, the most you can legally charge) then giving a kickback to the home builder to cover the incentives.
[The kickback would ony cover a portion of the incentives.] 

So as always, it’s caveat emptor-, "Let’s be careful out there."  If you have any experiences of your own with builder lending, please let us know.