Well, I suppose desperate times, call for desperate measures….. [Hat tip L!]

In February, throngs of people gathered at a $100,000 poolside party in Miami, downing Roberto Cavalli vodka, sampling food from local restaurants and dancing to a DJ blasting hip-hop and house music. Nearly 1,000 more people showed up than expected, sending the hosts scrambling to provide extra booze and triggering noise complaints from neighbors.

It wasn’t a wedding or a birthday bash. The swanky event — designed with a film theme, with a red carpet and a giant movie screen — was hosted by the Related Group, a luxury developer, to get people to see, and eventually buy, apartments in its new 1,000-unit complex.

"I was nervous when I saw how many people had shown up," admits Ricardo Vadia, an assistant vice president of development for the company. "But it was well worth it. We got people into the buildings who otherwise wouldn’t have come."

Apparently free flowing vodka is good for business.  You have to wonder, then, just how drunk you have to be before buying a Miami condo sounds like a good idea.