Politicians have been promising to save the housing market and reduce foreclosures. A number of programs have been launched to great fanfare, but none have been a rousing success. Is it possible that there are still folks out there who live under a rock and haven’t heard about these programs? The Obama administration thinks so: [Thanks M.R.!]
MIAMI – The Obama Administration today kicks off a nationwide campaign to promote the Making Home Affordable Program, a plan to stabilize our housing market and help millions of Americans reduce their monthly mortgage payments to more affordable levels. The campaign starts today in Miami and then travels to nine additional housing markets that have been hit hard by foreclosure, with the goal of empowering local partners to connect homeowners with much needed relief under the Administration’s housing program.
The campaign will engage local housing counseling agencies, community organizations, elected officials and other trusted advisors in the target markets to build public awareness of Making Home Affordable, educate at-risk borrowers about options available, prepare borrowers to work more efficiently with their servicers and drive them to take action.
The Administration is ramping up on-the-ground outreach to homeowners to help ensure that eligible families that could benefit have the necessary information and resources to access the program. By organizing community events, the campaign maximizes behavioral research that suggests that more homeowners will feel comfortable asking for help if they are among peers who are doing the same.
“More than 50 percent of all foreclosures occur without servicers and borrowers ever connecting,” said Treasury Secretary Tim Geithner. “With this targeted campaign, we can reach in to the communities most in need, bolster awareness of this program and help responsible homeowners take the first step toward getting relief – all steps that will in turn help to stabilize the housing market and get our economy on the path to recovery.”



