Instead of paying an estimated $2.5 million to $2.7 million per Super Bowl commercial, big brands are using social networking to connect with consumers — hoping to click in a more personal way. // "Social networking is the newest thing for marketers," says Vranica. "You've got 60 ads fighting for attention, so if you use social networking as a marketer and drum up some excitement, you'll have people specifically watching out for your commercial that night." – ABC1
I wanted to be Sam Huff when I grew up. Although we Ms lived in 02420 (still part of 02173 then) it was long enough ago that we counted as natural Giants fans. Dad transferred his loyalties to the Pats even before amalgamation, but I never really did.
Did the kicker have some success as an announcer? From hanging around grocery store checkouts there's some evidence that the utility guy's wife partnered for a while with a somebody Reagus on daytime TV.
There was another brief flurry of interest when Butkus was playing for the Bears. A few years ago I picked up his auto-bio at the Salvation Army. Weirdly, he mentioned the same play-sequence that I'd noticed when Page had dominated for about 5 minutes from right defensive end, of all things.
But I've completely lost track now. There was something about Favre (Brent? Burt?) doing something unwholesome in the semis, so that means (I think) that one of the two teams isn't Green Bay, but that doesn't narrow it down very much. I really haven't a clue who's playing tomorrow (it is tomorrow, isn't it?)
Seen a lot of stuff under Google Biz about the ads, though …
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[1]: "Future of Advertising: Ads That Stare Back and Interact — Companies Use Social Networking, 3-D and More to Reach Consumers", by Eric Noll, ABC News, February 6, 2010.
