Thanks to ZeroHedge for the dig.
Wal-Mart is still seeing a “challenging” time for its consumers, [CEO Bill] Simon said, seeing customers come in at 11pm at the end of the month, waiting for their government benefits to be activated at midnight and then buy basic items like baby formula, milk, bread and eggs. – Just-food1
We’ll have to check a week from tomorrow but this monthly event sounds tailor-made for television. Where it gets really dicey is the month after that …
Combining midnite madness benefits cards with an election on All Souls Day is a recipe for a real optics meltdown. With Halloween occurring on the Sunday before The Tuesday, election eve’s version of Good Morning America and lots of other breakfast shows are likely to feature spectacles at 24-hour grocery stores about halfway between a J.K. Rowling launch and a 1930s soup kitchen. Walmart’s CEO continues …
“And if you really think about it, the only reason somebody gets out in the middle of the night and buys baby formula is that they need it, and they’ve been waiting for it,” Simon insisted. “But if you are there at midnight, you are there for a reason. And we have to look at that and we have to watch that and we have a commitment to serve those customers who need that. And we are very, very focused on that.”
With only scant days to change the computers America’s Halloween bread lines are likely already baked into the PR cake, but a nice gesture would be to change to recipients’ birthdays with a prorated one-time early activation so we don’t have to repeat the performance every month throughout the long depression.